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Copywriter, Brand Strategist & Creative Director

On a personal mission to keep the em dash safe from AI.

I’ve always been a self-identified word nerd. Now, with over a decade of experience, I’m less interested in clever for clever’s sake and more focused on building a world around your brand’s mission with character count to spare.

Outside of client work, I live by a simple rule: consume more than you create. I’m constantly gathering references—from books and movies to the cultural moments your brand might want to clock before everyone else does. ○

Contact Me

SELECT CLIENTS

Abercrombie & Fitch

Bath & Body Works

Ben Sherman

Bruno Magli

Buck Mason

Claire’s

lululemon

Meta

Pratt Institute

Soludos

Victoria’s Secret

Vineyard Vines

Courant

Dylan’s Candy Bar

FACTOR_

Grubhub

HelloFresh

Hollister Co.

  • Amanda Macedo, Claire's

    “I’ve had the pleasure of working with Alexa twice now at both Abercrombie and Claire’s, and she continues to be one of the most naturally intuitive copywriters I’ve partnered with. She has a strong sense of what’s culturally relevant, moves quickly from ideation to execution, and brings on-trend thinking every time. She’s collaborative, easy to work with, and consistently raises the quality of creative campaigns.”

  • Cheryl Forcina, Victoria's Secret

    “Alexa checks off everything a writer should be, in my book. Because she’s not only a writer, she’s a strategic thinker, a visual storyteller and knows great photography and design when she sees it. Any business would be lucky to have her talent (and wit) move their brand forward.”